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Lehigh Institute Adopts Multi-Pronged Approach to Marketing for More Orders
Source: ChemChina Date: 2021-01-22

In 2020, Lehigh Institute did everything in its power to minimize the impact of the prolonged epidemic by adopting a multi-pronged approach to its online and offline marketing services throughout the whole process and seizing the favorable opportunities in domestic and overseas markets to win orders. All its efforts achieved an upward trend in its marketing performance. By the end of December 2020, the company had signed a record amount of contracts, seeing a surge in profit compared to its target at the beginning of the year.

Launching a 100-day marketing contest.

To cope with the adverse impact of the epidemic, Lehigh Institute has coordinated the epidemic prevention and control and the resumption of production. It has helped customers resume their production and handle production and operation problems by ensuring the advance of key projects, making design and consulting services available and attempting to open bids for engineering projects electronically. Also, it has sped up the operation and implementation of projects such as Elkem Xinghuo Silicones, Bluestar Dongda, Guizhou Wengfu Phosphate Mine, Xuwei Chemical Park and Laos refined oil supervision. The company’s environmental and safety consulting center has participated in project bidding and quotations through an online method and signed environmental and safety assessment contracts for five projects including Fugang Electronics. Lehigh Testing Company has successively won the bid for the “2020 VOCs Leakage Detection and Repair Project” of three companies including Sierbang Petrochemical. Bluestar attempted to open the bid evaluation scheme remotely and successfully completed the remote bidding of multiple projects.

“All-staff marketing” is always in action.

Lehigh Institute’s leaders have taken the lead and motivated every employee to participate in marketing activities by removing departmental barriers, establishing a mechanism for sharing business information, practicing the concept of “all-staff marketing” with actions and continuously intensifying efforts to expand market. Party Secretary and General Manager Li Shourong led the management team to conduct business cooperation with Jiangsu Fangyang Group after resuming production and promoted comprehensive cooperation with the management of Lianyungang Shengao Chemical to strengthen the whole-process technical services. In early April, the company’s leaders led the managerial and technical team to carry out business cooperation and exchanges with Guizhou Phosphate Chemical Group, Wengfu Phosphate Mine, Yuntianhua Group Co., Ltd., and Yunnan Phosphate Chemical Group Co., Ltd. in promoting phosphate rock mining, tailings treatment and comprehensive utilization. Through unremitting efforts, the company successfully won the bid for the EPC Project of upgrading Yunnan Hailin’s flotation technology, expanded the Yunnan market again, and successively obtained Yunnan Tianan general contracting project, Yunnan Third Ring technological improvement, among other things.

Tapping industry quality customers and expanding the environmental market.

With multiple integrated technologies and engineering projects concerning environmental protection, Lehigh Institute signed Guangzhou CT Luyou’s EPC project for relocation and expansion for environmental purposes. The project covers medical waste incineration, hazardous waste incineration, industrial wastewater treatment, comprehensive utilization of waste packaging materials, and treatment and utilization of waste organic solvent. It is a demonstration project of hazardous waste disposal with advanced technology in China, which will strongly boost the development of Lehigh Institute’s environmental protection division and expand its presence in the South China market. The company has actively seized more cooperation opportunities to participate in the technical services of building Sinochem Lianyungang Industrial Park and Sinochem Chongqing Fuling Project, which include project management, environmental impact assessment, safety assessment, geotechnical engineering survey, and bidding agency.
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